From the M6 J15 follow the A500 towards Stoke on Trent.Leave the A500 to join the A34 towards Newcastle under Lyme
At Newcastle leave the A34 at the roundabout with a large church adjacent (St. Giles) and follow the signs for Keele and Whitchurch (A525).Carry on past Keele University, as you enter Madeley Heath,

The Crewe Arms is on the right.